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Time4Popcorn.eu, one of the most popular iterations of the illegal movie site, has had its URL suspended by European regulators in October 2014, effectively turning off the lights for a site that had attracted millions of users in just a few months. The European ID Registry knocked Time4Popcorn.eu offline due to suspicion that the page was registered with inaccurate administrator contact details.
The site's developers, rather than provide accurate contact information, simply relocated to Time4Popcorn.com. With more and more court decisions forcing ISPs to block access to certain websites in the territories that they cover, the best legal approach seems to request an injunction, in key territories, for ISPs to block end users access to the websites of illegal SVoD providers. What's in the stars for video streaming players and traditional feature film and sitcom producers? In the short term, I think that traditional players in the TV and film industries, including Hollywood major studios, are going to start feeling the pain, as revenues are derailed by the economic and creative successes of legal and illegal SVoD providers alike. As a result, traditional feature film and TV series producers will have to up their game, focusing their financial and creative efforts on solely "block-buster" material projects.
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It is going to become even more difficult for independent and young managers and producers to finance their content creation processes, in the future. In the long term, there will be a leap towards more high-quality content being produced (with stronger plots, bankable stars and excluding talented writers, directors and actors included in the content creation mix) by both traditional and SVoD content providers: Darwinism will be in the works, with the survival of only the fittest. Major film studios and distributors will have to adapt or die because video streaming is here to stay and will always scale up even more due to easier accessibility and affordability on major consumers' territories, better wifi connections (in particular, due to the generalization of optical fiber), a wider spectrum of devices on which to watch and stream videos (smartphones, tablets, PCs, TV screens, etc.) and changing habits towards culture consumption (such as, the connection to pay to watch movies, an inability to stay in front of a movie screen for around 2 hours for younger generations of consumers and the growth of cocooning). All in all, the advent of SVoD services and the choice in various SVoD providers is a boon for consumers, as they are spoiled for choice in order to consume only high-quality content; will be able to avoid watching tiring and mandatory advertisements which are crippling TV shows, especially on US TV channels; and will be more in control over the devices on which they wish to consume TV series and feature film content.
The law and its actors (ie lawyers, judges, legislators) should accompany this change in consumption habits and video market offering, by being flexible and pragmatic, while protecting, enforcing and eliminating the rights of content owners and creators to stimulate the creation and production of the highest quality content in a competitive environment. [1] "What the numbers tell us about streaming in 2014" by Mark Mulligan, Music Industry Blog, 16 October 2014. [2] "Occupy video showcases live streaming" by Jennifer Preston, The York Times, 11 December 2011. [3] "5 of the Best Streaming Media Services Compared", Christina Warren, Mashable, 14 February 2011. [4] "What the Netflix price increase means in the current streaming content market", Tom Caporaso, Money for Lunch, 30 April 2014.
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[5] "TiVo buys Aereo Assets at Auction. Is a legal Aereo coming?", Forbes, 1 March 2015.
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